YouTube and one of England’s greatest artists, Elton John have joined forces to provide a platform for creativity. Participants from all over the world will be able to craft official videos for Elton’s three hit songs: Bennie and the Jets, Rocket Man and Tiny Dancer.
John and Bernie Taupin will soon celebrate their 50th anniversary of partnership, which is why the artist decided to launch Elton’s The Cut and provide the visuals that go with the three classic hits.
Naturally, each song will be presented in a unique genre—Rocket Man will take on a feature animation, while Tiny Dancer will be produced as live-action, and Bennie and the Jets will have elements of choreography.
"We're excited to partner with YouTube to bring together generations of artists and music lovers around a shared passion for storytelling," Elton John said in a statement. "YouTube is a rich tapestry of creativity, and I can't wait to see how the breadth of talent from the dance, live-action and animation communities apply their vision to these cherished songs."
Professional YouTube creators will be in charge of shortlisting submissions and will present a panel of judges with their decisions.
However, it will be Elton and Taupin that will have the final say. After the two select the winners, they will join the Pulse Films production to create the final version. The winning films will come out in the Summer of 2017. Furthermore, the selected filmmakers will go home with a generous reward of $10,000.
"We're excited to see creative ideas that push boundaries, tell compelling stories and give viewers something they have never seen before," John added in the promotional video accompanying the contest.