Tuesday, August 11, 2015

Google set to reboot Android One smartphone project

Google has a plan to bring Android to areas of the world where purchasing power isn’t as high as in its usual markets, and its name is Android One. The company is partnering with OEMs and creating smartphones that are competitively priced and run on Android, and Google managing director for Southeast Asia Rajan Anandan has said the Financial Times that their new plan, set to be unveiled in weeks to come, aims at creating smartphones with the price tag around $50.

Google wants to become more competitive in emerging markets and acquire its next billion users, and the way for them to achieve this is to produce cheaper handsets in order to appeal to the customers that mostly purchase feature phones that cost around $20-$30.

When we have a billion Indians online we think that's going to make a huge difference to the global internet economy.

Even though Google won’t be making any hardware sold through the Android One program, hardware will be up to the company’s standards, since OEM’s will have to adhere to their recommendations, assuring customers that both software and hardware of Android One phones will carry Google’s stamp of approval.

Anandan has also revealed to The Financial Times that Android One hasn’t so far fulfilled Google’s expectations, but that they’re not giving up on the program, and that their commitment to it has resulted in a new wave of phones that will be unveiled in the next few weeks.

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